CNN utilizes visual aids such as videos and photos to appeal to the audience's ethos and logos. By showing actual evidence of what they discuss in their articles, it helps make the reader understand the severity of the situations and the legitimacy as well. It makes the difference of reading a sad article about the lack of medical supplies for Venezuelan children to showing you the real children and families in agony and the conditions that they live under. Particularly in today's age, media outlets are being called upon as fake news, "liberals", and other derogatory terms, however, none of those things can be said after the audience as seen physical evidence. This is especially important for CNN because their targeted audiences are adults who typically rely on CNN for their politics, international affairs, and national headlines, a job that requires audiences to have a strong confidences and credibility assurance for the news outlet.
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CNN also uses photos such as the above photo of Basketball Player Lebron "King" James to set the tone and to work as click bait to encourage readers to open the article out of curiosity. By incorporating different genres of news ranging from politics to sports, CNN is diversifying their audience.
They also make use of social media such as Instagram, Twitter, YouTube, and other popular social networking sites to appeal to youth audiences and to promote their news stories for audiences who don't typically rely on their outlet for their news stories. By putting themselves, and their clips of their stories on sites that youth have easy access too and will be much more likely to click on, they may acquire new readers. Especially for busy teens who may prefer a photo and a summarizing caption rather than reading an entire article of a site that they hardly use. Today, CNN has close to 5 million Instagram followers and over 321 posts